Feras Abdullah Alshahrani Trading Est.
Connecting Quality Brands to Leading Retailers
We bring world-renowned snack, confectionery and beverage brands to the Kingdom's top retail and delivery partners — and proudly present our own Frutello and Frotello lines.
Trusted distribution partner across the Kingdom
Based in Riyadh, FERAS ABDULLAH ALSHAHRANI TRADING EST. (Alsha) has built deep experience in the Saudi market, linking internationally loved brands with the retailers and delivery platforms that serve millions of customers every day.
Our commitment is simple: reliable supply, consistent quality and strong partnerships — from hypermarkets and supermarkets to leading quick-commerce and food-delivery players.
Brands We Work With
A curated portfolio of global favourites, alongside our own Frutello and Frotello lines.
Our Own Brands
- Frutello Our Line
- Frotello Our Line
Partner Brands
- Franui
- Fitch & Leeds
- Feastables
- Dunkin'
- Doritos
- Cowa
- Cheetos
- Ben & Jerry's
- Rhodes
- Pringles
- Oho
- Magnum
- Lay's
- Kob Kob
- KitKat
- Herr's
- Fruita
- Yellow Diamond
- UFC Refresh
Our Valued Clients
We are proud to supply the Kingdom's leading retailers and delivery platforms.
- Lulu
- Keeta
- HungerStation
- Delivery Hero
- Farm Market
- Danube
- Carrefour
- Alhatab Foods
- Trolley
- Tamimi
- Panda
Building the Kingdom’s most trusted bridge between brands and retailers
Our vision is to be the partner that world-class brands and leading retailers in Saudi Arabia turn to first — for reliability, integrity and long-term growth.
Alsha has grown by doing a few things consistently well: choosing brands people love, delivering on every commitment, and treating each retailer and delivery platform as a true partner. As the market evolves, we keep investing in our people, our supply chain and our relationships, so that quality products reach Saudi shelves and homes every day.
“Great brands deserve great partners, and great retailers deserve a supplier they can trust every single day.”Feras Alshahrani · Chief Executive Officer
Get in Touch
Visit us at our Riyadh office.
FERAS ABDULLAH ALSHAHRANI TRADING EST.
- Address
- King Abdulaziz Road, 13th Office Tower
Alghadeer, Riyadh 11327
Kingdom of Saudi Arabia